How (and Why) B2b Buyers Begin The Purchase Process


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The top five areas of marketing spend, according to the survey’s respondents are: website development, online marketing, tradeshows and events, email marketing and advertising. When it comes to top lead sources for B2B marketers, Sagefrog found that referrals, tradeshows and events, and email marketing produced the most leads while telemarketing and direct mail produced the least. Budget is being directed to the areas that producing leads, which make sense since lead generation in general is big focus for B2B businesses and not just their marketing teams. Driving ROI with Digital Marketing Digital channels provide the highest ROI, according to survey respondents. Online marketing and email marketing are two of the top contenders while advertising, direct mail and telemarketing resulted in the lowest ROI. The popularity of marketing tactic may vary by company, but there are some commonalities amongst modern marketers. The areas that drive the greatest ROI, according to the 85% have a business website 72% use email marketing to reach their customers 67% use social media to connect with buyers 56% have a focus on SEO 51% incorporate press releases into their marketing strategies Related: Connect with your audience through content marketing and whitepaper distribution.
This article has been curated from What B2B Marketing Budget Trends Mean for CMO Evolution

What This Means for Your Business: Keep tabs on your current clients or similar businesses within the same industry. If a particular industry that your business services is expected to grow or on an upward swing, reach out to them directly, touch on possible expansion and provide a solution as to how your business can make the growth and purchase an easier process. Want: To Leverage New Technology Businesses want to be able to outshine competitors. In many instances, it’s the technology they utilize that enables this to happen. Businesses want to leverage new technology and over a third of buyers scored this as an 8 or above in terms of importance in instigating a new business purchase. What This Means for Your Business: Have a new feature, service or product offering that will enable your buyers to get their hands on and make the most of the latest technology?
This article has been curated from How (and Why) B2B Buyers Begin the Purchase Process

The Meaning Of Lehman (take 3)


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FIVE years ago the world was stumbling into a chasm. Of course the signal fact about the bankruptcy of Lehman Brothers and the financial and political chaos that followed was that it led to the most significant real-economy disaster of the postwar era. Panic on Wall Street was a wrenching spectacle. Yet the goal of saving the banks and stemming the panic was not, for the most part, preservation of any particular quarter of the finance industry for its own sake. It was to prevent a Depression. In that policymakers enjoyed success only by the miserable comparison of the Great Contraction of the 1930s. Output and employment fell by much less than they did from 1929-1933. For all the economic pain of the global recession things never got bad enough to unravel the institutions of liberalism, to make tyranny and war attractive options. Yet things were bad enough. Global trade collapsed. America lost 5.4m jobs from September of 2008 to April of 2009.
This article has been curated from The meaning of Lehman (take 3)

Campbell Soup Heiress Sells Mansion As Newport Regains Shine

Newport may be regaining its real estate shine. The estate known as Wildacre sold for $14 million, making it the third most expensive home ever sold in town.Newport may be regaining its real estate shine. The estate known as Wildacre sold for $14 million, making it the third most expensive home ever sold in town.The Wildacre estate, sold by Campbell Soup heiress Dorrance Hamilton, has a 14-room mansion built in 1902 for Albert Olmsted, the brother of Frederick Law Olmsted, who designed Central Park.The Wildacre estate, sold by Campbell Soup heiress Dorrance Hamilton, has a 14-room mansion built in 1902 for Albert Olmsted, the brother of Frederick Law Olmsted, who designed Central Park.The Wildacre mansion sits on 2.5 acres overlooking Price’s Neck Cove and the Atlantic.The Wildacre mansion sits on 2.5 acres overlooking Price’s Neck Cove and the Atlantic.


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Sleek, cool but also confusing: The Opel Monza concept vehicle surprised some at the Frankfurt Motor Show.Sleek, cool but also confusing: The Opel Monza concept vehicle surprised some at the Frankfurt Motor Show.

This article has been curated from ‘What is that?’ Odd cars roll out at Frankfurt Motor Show

Returning To Sicily


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I like what I am doing for them. I like that I am able to create recipes using my favorite foods. In these two past issues (August 2013; October 2013), the food column tells you about arugula, and beets. Green and red. Both amazing colors and ingredients to style and photograph, I thought.
For full version, visit http://www.latartinegourmande.com/2013/09/11/mindful-magazine-beets-arugula-recipes/

The foods we cooked, styled, and ate. The walks and excursions we took. I hope you’ll understand the good time we had. Everything happened at Case Vecchie in Vallelunga, the home of Fabrizia’s Sicilian cooking school. There you learn about how much love people have for homegrown and seasonal foods. About how quality ingredients make splendid dishes that warm the heart. Case Vecchie, Anna Tasca Lanza Cooking School , Sicily Sicily in Spring is gorgeous.
For full version, visit http://www.latartinegourmande.com/2013/09/01/orange-olive-salad-recipe-sicily/

Infiniti Q30 Concept At The 2013 Frankfurt Motor Show


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That’s a lower price than either the RAV4 or CR-V but higher than Mazda’s CX-5. You can compare all three along with the 2013 Rogue here . Moving the new Rogue is the old 2.5-liter four-cylinder from the current model with identical power numbers of 170 horsepower and 175 pounds-feet of torque. But Nissan expects mileage to improve some 18% to 33 mpg highway for front-wheel-drive models when EPA ratings are released. Overall, the interior looks to be on par with the company’s Altima midsize sedan versus the Sentra compact with the top-of-the-line SL with leather shown in these images looking especially upscale.
For full version, visit http://blogs.cars.com/kickingtires/2013/09/2014-nissan-rogue-first-look.html

As to be expected in a concept car, cabin materials appear top-notch. Leather wrapping adorns swaths of the car’s dashboard; Infiniti says the black panels elsewhere have hints of bronze. The front seats have enormous leather straps that line the bolsters and ceramic upper sections with integrated speakers. Real metal covers other various surfaces. No doubt some materials won’t make the production car, but the design — whose asymmetric layout appeals — should carry forth.   Infiniti says it aimed the Q30 at a “new generation of premium customers.” Read: young people — that is, affluent young people, and the same ones targeted by everything from the BMW i3 and Mercedes-Benz CLA-Class to the Lexus CT 200h .
For full version, visit http://blogs.cars.com/kickingtires/2013/09/looks-like-nine-tenths-of-infinitis-next-entry-premium-cardefining-characteristics-asymmetric-dashboard-q50-facerid.html

Spy Shots: Porsche Macan Hits Nurburgring And Shows Off Some Goodies

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Spy Shots: Porsche Macan Hits Nurburgring and Shows off Some Goodies
 
 
Posted on 09.6.2013 11:00 by Simona


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Filed under: Porsche Spy Shots and Rendering 2013 Los Angeles Auto Show luxury cars Porsche Macan suv
Porsche is busy testing the upcoming Macan , and it looks like with every test the crossover starts losing more and more camouflage. The latest test took place on the Nurburgring race track, and,as you can easily see, the prototype caught here is almost completely uncovered.
The only camouflage we can see is on the headlights — they are hidden under stickers in an attempt to make them bigger — on the small side windows and on the thinner taillights. Everything else is revealed in all its glory and it is now obvious that the Macan will look like its big brother, the Cayenne .
When it comes to the engine lineup though, the Macan will be a little bit different than the Cayenne. The base version will get a four-cylinder engine with 220 horsepower, while the Turbo version will get a twin-turbo 3.0-liter V-6 rated at 370 horsepower and 400 pound-feet of torque.
Expect to see the Porsche Macan at the 2013 Los Angeles Auto Show .
Porsche Macan
Spy shots
The prototype caught testing today makes it clear that the Macan will look like a miniaturized Cayenne. Up front, you can see the signature Porsche headlights and air intakes, but the company decided to keep them camouflaged in an attempt to make them bigger.
The rear will also look similar to the Cayenne, but it will feature smaller and thinner rear lights, which were disguised by large stickers in these shots.
This article has been curated from Spy Shots: Porsche Macan Hits Nurburgring and Shows off Some Goodies